top of page
Search

Obtaining an Edge as an MLO in 2025

  • Justin Honey
  • Jan 13
  • 3 min read


As a mortgage loan officer, you're no stranger to navigating the intricacies of home financing. But did you know that a deeper understanding of homeowners insurance can set you apart in the industry? From addressing client concerns to speeding up the closing process, your knowledge of insurance could be the key to closing more deals while ensuring your clients feel confident in their decisions.


The Insurance-Mortgage Connection


Homeowners insurance is an integral part of the mortgage process. For most buyers, securing insurance is not just a suggestion; it’s a requirement. Lenders mandate adequate coverage to protect their investment, and delays in obtaining this coverage can throw a wrench into closing timelines. As an MLO, understanding the basics of homeowners insurance can help you anticipate potential roadblocks and keep things running smoothly.


For example, clients often don’t realize they’ll need proof of insurance well before the closing date. By preparing them early and addressing this step in your initial conversations, you can prevent last-minute scrambles and help your clients avoid unnecessary stress.


Common Client Questions (and How to Answer Them)


Clients look to you for guidance throughout the mortgage process, and questions about homeowners insurance are bound to come up. Here are some common concerns you might hear, along with helpful responses:


  • “How much coverage do I need?” Coverage should at least equal the cost to rebuild the home, not its market value. Encourage clients to consult with an insurance professional to determine the appropriate replacement cost.

  • “What types of risks does insurance cover?” Standard policies typically cover damage from fire, theft, and certain natural disasters. However, additional coverage may be needed for risks like floods or earthquakes, depending on the property’s location.

  • “Will this affect my mortgage approval?” Lenders require insurance to finalize the loan. A delay in securing insurance could impact the timeline, so it’s crucial to address this early.


By providing accurate, concise answers, you can reassure your clients and position yourself as a knowledgeable resource.


Why Partnering with the Right Insurance Agent Matters


While you’re not expected to be an insurance expert, having a trusted insurance partner can make a significant difference. Partnering with an independent insurance agent ensures your clients have access to tailored advice and quick turnaround times for quotes and documentation.

Consider this: when your clients are scrambling to find affordable coverage, a recommendation to a reliable agent can alleviate their stress and reflect positively on you. It also streamlines the process, reducing the chances of delays that could jeopardize the deal.

As an independent agent, I’ve seen how a collaborative approach benefits everyone involved. With direct access to multiple carriers, I can help clients find coverage that meets their needs and satisfies lender requirements—quickly and efficiently.


Spotlight on First-Time Buyers


First-time homebuyers often face a steep learning curve, and insurance is no exception. They might not know what a declaration page is or why their policy must list the lender as an additional insured party. This is where you, as their trusted MLO, can shine by anticipating their needs and pointing them in the right direction.

For instance, when discussing closing costs, take a moment to explain that their escrow account will cover future insurance premiums. A little education goes a long way in building trust and making the process feel less overwhelming for your clients.


Trends in Home Insurance to Watch in 2025


Keeping up with trends in homeowners insurance helps you stay ahead of the curve and offer proactive advice to your clients. Here are a few trends to be aware of:

  • Rising Premiums: Due to inflation and increasing claims from natural disasters, many homeowners are seeing higher insurance costs. Encourage clients to shop around and consider bundling policies to save money.

  • Climate-Related Risks: Properties in flood zones or wildfire-prone areas may require additional coverage, which could impact affordability. Being aware of these challenges allows you to guide clients toward appropriate solutions.

  • Technology-Driven Discounts: Smart home devices, like security systems or water leak detectors, can often lead to discounts on insurance premiums. Sharing this tip can help clients save money and make their new home safer.


The Subtle Edge


Understanding the role of insurance in the mortgage process isn’t just about meeting lender requirements—it’s about building trust with your clients and ensuring their journey to homeownership is as smooth as possible. By collaborating with the right insurance professionals, you can close deals faster, reduce stress for your clients, and set yourself apart as a knowledgeable and reliable MLO in your market.


If you’d like a quick guide to answering your clients’ top insurance questions, or if you’re looking for a trusted insurance partner, feel free to reach out. I’m always happy to help make your transactions seamless and successful.

 
 
 

Comments


©2021 Absolute Integrity Insurance

bottom of page